OUR PRE-LISTING JOURNEY
In early November of 2023, a client approached us with a dual mission: acquiring a new home while parting ways with their existing one. The stage was set, and soon after, we facilitated an introduction between our sellers and the design team, sparking the beginning of a transformative design consultation. In the following days, armed with a comprehensive home improvement checklist, we enthusiastically plunged into tasks, effortlessly turning to-dos into ta-das! By early December, armed with captivating photos, we meticulously crafted alluring marketing strategies and materials, such as listing sheets, brochures, and a bespoke website featuring a uniquely crafted domain. A soft-launch within private networks allowed us to gauge market interest, leading to swift adjustments in our projected pricing as a response to the positive reception.
SUCCESS FROM LISTING TO CLOSING
The journey from listing to closing unfolded seamlessly as our property hit the market, making waves without missing a beat. Listed at a competitive $999,000 across MLS, key website affiliates, and our meticulously crafted custom-tailored website, the unveiling drew attention far and wide. A Broker Open, complete with a catered lunch, provided an exclusive early look, attended by at least a dozen agents and buyers who left with nothing but rave reviews. The momentum carried into our public Open Houses, attracting over 40 attendees in just two days. The overwhelming response prompted us to print more brochures, and we curated the experience with local favorites—West Medford Square's Magnificent Muffin and Medford Square's Donuts With A Difference—adding a warm, cozy touch to elevate the home's appeal. The excitement peaked with multiple offers, totaling an impressive five. Among them, three exceeded the asking price, one matched it, and one came in slightly below. The sellers wasted no time and promptly accepted an offer above the asking price on the same day. The grand finale arrived on January 19, 2024, with a triumphant closing at an exhilarating $1,100,000—a thrilling twist that saw the sellers proudly securing an impressive $100K over the initial asking price. Cheers to a journey that exceeded expectations!
READY TO TAKE THE FIRST STEP?
Our Team
President, The Rasner Group | BB 9072650